Social Media Campaign
Creative Direction + Project Management by Bree Reetz
Kansas City GIFT is a Black-owned business accelerator
Making change by providing grant money to Black-owned businesses operating in low income areas of Kansas City.
The GIFT of Color Gala Fundraiser
Is an annual fundraiser highlighting the impact of the organization’s grants on the local community and celebrating
Black excellence
Project Overview
Kick-off call
My goals for a kick-off call are:
Connect with the client
Understand the client needs
Define the scope of work for the project
Share my research
Set expectations and discuss next steps
Define Project Timeline
Including
Phases
Contributors
Tasks
These are two project timelines (In Air Table) for one client that begin to run concurrently on 6/25.
Research
Evaluating
Existing brand presence
Competitors
Strategic opportunities
Define the creative direction
Communicating strategic recommendations
Delivering mood boards for the clients review and collecting feedback
This is a screenshot from a Miro board featuring 5 mood boards for a client project.
Collect assets and source imagery for the project
Provide instruction to creative contributors
Deliver initial creative concepts for review
Behind the scenes I manage work with the Graphic Designer in order to deliver creative concepts.
Deliver initial copy for review
Behind the scenes I manage work with the Copywriter in order to deliver copy.
