Writing Samples
Social Media Posts
I wrote caption copy for social media posts promoting the Gift of Color Gala, a fundraiser highlighting the impact of Kansas City GIFT in the local community and celebrating Black excellence. I had three different audience sectors to appeal to and tried to target a different one with each caption. Below are samples of this writing.
Join us for an unforgettable evening of Black culture and excellence! Enjoy drinks, food, music, fashion, speakers, and witness the impact we’ve made in our local community.
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🎟️ Get your tickets at the link in the bio
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With a simple ticket purchase you become an agent for change. Your purchase contributes directly to our general fund which goes toward uplifting and building strength for Black businesses and entrepreneurs in KC.
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Black communities in Kansas City’s historically redlined neighborhoods have suffered segregation and discrimination, leaving them few opportunities to build better lives for themselves and their families. We’re here to change all of that, join us! 🙌🏿
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👉🏾 Follow our page for more information about the work we do in KC
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📣 Want to help us spread the word about this event and help this post get more engagement?
✓ Tag your besties in the comments and tell them you want them at your table, your friends are our friends
✓ Tell us what kind of outfit 💃🏾 🕺🏾 you’d rock at the GIFT of Color Gala event in the comments
✓ Like, save, and share this post
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✏️ Mark your calendar:
GIFT of Color Gala
9.28.2024
6PM
Come enjoy the unique color, flavor, and personality that our Black community brings to language, art, music, cuisine, and business. Black joy is infectious, we look forward to sharing ours with you!
🙌🏿🙌🏽🙌🏾🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿
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🎟️ Get your tickets at the link in the bio
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At this even you’ll not only enjoy great food, drinks, and live entertainment, but the satisfaction of knowing that your ticket purchase has an impact. Each ticket and event sponsor directly helps us grow Black owned businesses, invest in our local community, and close the racial wealth gap in KC. Let's build something remarkable together.
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Our grant recipients have experienced an average growth in revenue of 254% in our first three years of operation. In 2022 our grant recipients made a total of $4,345,686 in total sales. We can’t wait to unveil what we’ve achieved this year!
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👉🏾 Follow our page to learn more ways you can show up and make a difference in your community
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📣 Give this post a boost!
✓ Like, save, and share this post
✓ Send this to a friend who appreciates Black culture
✓ We have a rich cultural heritage, share one of your favorite ways that Black culture has brought color or influence to your life in the comments. Here are some categories to get you started:
🎶 Music & lyrics
💃🏾 Style & fashion
🎨 Art
😂 Comedy & a wicked sense of humor
👨🏾🍳 Food & BBQs
✏️ Writing & Poetry
🧠 Thought Leadership
🔬 STEM
✨ More!
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📅 Mark your calendar:
GIFT of Color Gala
9.28.2024
6PM
More than a party, The GIFT of Color Gala displays the power of our community to uplift Black entrepreneurs, talent, and voices. Come celebrate with us and enjoy great food, drinks, and live entertainment! At the Gift of Color Gala you’ll get a first-hand look at the impact we can make with your generosity.
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🎟️ 🏃🏿♀️ Run don’t walk to get your tickets
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What you get: One hell of a night out!
The GIFT you give: Your ticket purchase goes right back into funding the meaningful work we do here at KC G.I.F.T.
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KC G.I.F.T. has given out $1,237,000 to 63 different Black-owned businesses, resulting in:
🙌🏿 108 new jobs that pay $16.06/hr on average
💰 254% growth in revenue for our grant recipients
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👉🏾 Follow our page to see how your generosity helps us overcome systemic racism and create sustainable change
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📣 Help us spread the word about this event!
✓ Like, save, and share this post
✓ A photographer will be at this event, send this to someone who would SLAY 📷
✓ There’s something for everyone at this event, but tell us in the comments if you are the:
👨🏾🍳 Foodie
🍹 Drink aficionado
💅🏿 Fashionista
🎶 Audiophile
🎉 Life of the party
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✏️ Mark your calendar:
GIFT of Color Gala
9.28.2024
6PM
Blog Article
This blog article was originally written for Logical Position and published on their website.
Amazon A+ Content is an Essential Tool for Your Digital Merchandising
On an Amazon product listing page, branded content used to be limited to product images and descriptions. However, today registered brands can expand their presence visually ‘below the fold’ with Amazon A+ Content. Using images, text, and design it is now possible to differentiate yourself and show your true colors with A+ Content. If you’re not using A+ Content to showcase your brand ethos, address potential concerns, or educate customers about product features in a visually compelling way, you’re missing out on the opportunity to elevate the shopping experience of your product listing page.
According to Amazon, implementing A+ Content can increase sales by 3-10% on average.
Product Listing Images
I wrote delicious copy that connects your imagination to your tastebuds in order to bring 57 different flavors to life in product listing images for Hypothermia’s snow cone syrups. Enjoy a taste of my writing for this project below.
Amazon A+ Content
I wrote copy that transformed a simple bulleted list into a conversation for Steam & Go shoppers on Amazon. Effective copy in Amazon A+ content doesn’t just fill out the space but helps customers convert. Well crafted words can help put even mundane items in the cart by allowing users to experience them more dynamically while answering their anticipated questions and painting a picture of how they work. I enjoyed tweaking these descriptions until they perfectly complimented each other. I took special care that they wouldn’t become repetitive as both products and descriptions would be shown next to each other in the content.
Before
• Washable
• Reusable
• Durable
• Absorbent
• Use with Steam and Go
After
Take your cleaning kit to the next level with Premium Scrubbing Mop Pads, because life can be messy but your home doesn’t have to be. Use the Steam & Go Mop with the Premium Scrubbing Mop Pads to handle life’s sticky situations!
These microfiber Premium Scrubbing Mop Pads have all of the original features our customers love, plus specialized scrubbing strips to provide extra friction to help tackle tough messes without scratching surfaces!
Before
• Washable
• Reusable
• Durable
• Absorbent
• Scrubbing strips help get tougher stains out
After
Stock up on Premium Daily Use Mop Pads. Because you shouldn’t have to sweat the small stuff, that’s what a steam cleaner is for! Plush, super absorbent, and designed for daily use - these Premium Daily Use Mop Pads feature 3 velcro strips so that they can attach easily to the head of the Steam & Go Mop and make quick work of spills.
Add these durable, washable, and re-usable mop pads to your cleaning kit today - because it’s easy to reduce waste when you make smart choices.
Adult Amazon A+ Content
Sometimes explicit language isn’t the goal. For The Layer, I crafted discreet copy to describe their sex blanket, avoiding any red flags from Amazon. Using wordplay, I tease the viewer with The Layer’s signature brand style—naughty & nice.
Narrative Writing
For documentary video: Norman Borlaug & The Green Revolution, created for NDSU
Norman Borlaug changed the world. Through his work in Plant Breeding, he touched over a billion lives. So, how will you make a difference? How will you leave your fingerprints on the world? Like Norman, you will find that knowledge, vision, passion and determination are key.
Norman Ernest Borlaug was born on March 25, 1914 near Cresco, Iowa. He was a light-hearted young boy, already curious about the ways of mother nature.In those days, boys often dropped out of school to work on the farm. But Norman's grandfather knew that education would provide the tools needed to make change happen and encouraged Norman to make learning a priority.
At 19, Norman saw real hunger for the first time. While visiting Minneapolis grown men begged him for pocket change. Norman watched a riot break out as milk was dumped into the streets protesting low food prices. Hungry people scrambled past him trying to take anything they could. Borlaug was affected profoundly. He was convinced extreme hunger had more than just the stomach in its clutches, it strongly influenced the mind.