Copy you can taste

You know how when you repeat a word over and over it starts to feel like it's made up?

Well that's a little how I felt in the middle of writing descriptions for 57 different beverage concentrate flavors for these product listing images.

What does Apple, Blue Raspberry, Cotton Candy, or Pink Bubble Gum flavor even taste like anyway?

It was our job to tantalize the tastebuds with images and words.

This was an incredibly fun project, the kind of fun that is probably only rivaled with a job like naming paint colors.

Creative Direction and Copywriting by Bree Reetz
Art Direction by Dani Figueroa-Garcia
Graphic Design by Sky Studach